The Marchesini Group has acquired Cosmatic and announced the opening of its Beauty Division, which will include the structure and know-how of the group-owned brands Axomatic, Cosmatic, Dumek, and V2 engineering.

WHO: Cosmatic is located in the Lombardy cosmetics district, consisting of 500 businesses concentrated in the quadrilateral between Crema, Bergamo, Milan, and Brianza, which alone produce over half of the makeup used by women around the world. Cosmatic specializes in technologies for the production of lipstick and fill-in cosmetic powders.

The Marchesini Group, founded in Pianoro in 1974 by Massimo Marchesini, has grown from a small, local business into a major industrial enterprise, largely through a continuous process of mergers and acquisitions of complementary companies.

WHY: The acquisition of Cosmatic will enable the Marchesini Group to expand its expertise in a segment that uses some of the most complex technologies in the cosmetics world, such as those that process lipstick paste.

IN THEIR OWN WORDS: Pietro Cassani, CEO of the Marchesini Group, said, “Although the use of face coverings had reduced purchases of lipsticks and other make-up products, we regard Cosmatic as a very interesting partner as it is one of the few Italian companies to possess such specific expertise. Our aim for 2021 is to replicate in the cosmetics segment that which we already do for the pharmace­utical segment, that is the creation of entire production lines that are able to carry out all of the operations requested by the customer, from the processing of the product through to its final packaging. We are convinced that once the pandemic begins to subside sales of fast-moving consumer goods, such as makeup products, will pick up again.”

Renato Ancorotti, Chairman of Cosmetica Italia, the association of Italian cosmetics businesses, said, “Despite the strong growth pre-COVID, the cosmetic products business has also undergone substantial changes since the start of the pandemic: from the expansion of the beauty routine to the closer focus on green and sustainable cosmetics and through to the greater awareness of safety issues. According to the provisional figures, the Italian cosmetics market was worth € 9.6 billion in 2020, down 9.3% compared with 2019. We think that 2021 will be a year of transition before a complete recovery in 2022.”

DETAILS:

• Marchesini Group has acquired Cosmatic.
• On January 1, 2021, the Marchesini Group opened its Beauty Division, including 5,000 square meters of new facilities at the Pianoro headquarters, which will be home to offices and the production department for all of the group’s cosmetic operations.
• Lorenzo Gatti, previously an engineer before becoming Group Area Manager, will serve as director of the Beauty Division.
• In addition to cosmetic sector solutions developed by Marchesini Group itself, the Marchesini Group Beauty Division includes the structure and know-how of group-owned brands Axomatic, Cosmatic, Dumek, and V2 engineering, all Italian companies highly specialized in the processing and packaging of a vast range of cosmetic products.